Credits
Client
Matsuda Eyewear
Agency
PlusMinus
Production
Orphan
Photographer
Christopher Greco
Matsuda Eyewear
A – Head of Luxury
Introduction Deadpan Luxury
Matsuda was relaunching after a brief hiatus, and in the spirit of its bold, unconventional voice in advertising, James Kisgen and I reimagined the traditional eyewear campaign and set out to create an image to speak to this: anti-lifestyle and void of gender.
