Cori Close, The head coach of UCLA Women’s Basketball, approached me with a new idea. She wanted to create a branded identity for Women’s college basketball, a league shadowed by its men’s counterpart. We embarked on a 4 year project with their sponsor Adidas, to visually portray the UCLA team as a strong, empowered and confident group of women, while highlighting each player’s unique personality through portraiture.
The images were used as billboards, stadium banners, and to digitally promote the school and team. The following images are of a select few that I felt represented the breadth and scope of the project.
Credits
Client
Adidas
Client
UCLA
Agency
Orphan
Production
Jandi Swanson
Production
Even Ferrante
Art Direction
Justin Davidson
Photographer
Christopher Greco
