Advertising Campaign

Retroscopic Arte Povera

Introduction Luxury through material, quality through craft, innovative by design

In the winter of 2014 I started working as the creative director for Matsuda Eyewear, creating campaigns, short films, product photography and designing for web and print. I’ve had the pleasure of working with James Kisgen, C.E.O and head of product design, sculpting the identity and excavating this brand’s rich historical archive for clues to what it once was. The process has been beyond fulfilling and I’ve come to appreciate what it takes to bring a brand’s story to life over the course of the last 4 years. Within this period I have lead a number of projects from concept to execution. Below is an example of one of those projects.